Is Coca-Cola A Mission Driven Business?

Is Coca-Cola A Mission Driven Business?

I believe that businesses can change the world.

I believe this because, we are stronger together and when we’re united under a common vision that there’s nothing we cannot do.

The people are united, and they all speak the same language. After this, nothing they set out to do will be impossible for them!Genesis 11:6

You may look at the world around you and see that this is not the case anymore.  This is why I believe business can change the world.  Businesses have the one thing that is missing from our social endeavors, unity resources.  Now some businesses catch this better than others, while others vision may only monetary.  A friend of mine has a statement about businesses that goes like this, “A business has one purpose, profit.”  I can agree in part because clearly a business that does not turn a profit will not last very long.   That view in my opinion is short sighted at best and (word that sounds bad here) at worst.

What I’m talking about is a Mission Driven business.

Instead of a rant about social justice followed by a Pollyanna view of a world where rainbows and unicorns thrive, let’s take a look at what’s currently possible, and where there is huge potential.   Every single case here is either real world happening right now or could.   Also, in every single case moving toward a mission driven business (vs profit driven) would likely elevate profits, enhance what they are already doing and increase brand awareness.  This isn’t a call to spend money, this is a call to be intentional with the power of unity behind a vision.

Coca-Cola

Coca ColaIn my home town of Atlanta there’s a few of the businesses that already have the recipe for a mission driven business.  Coca-Cola is one such company.  Are they mission driven?  No not yet, maybe someone will read this and they’ll “get it.”  However, Coca-Cola Company has all the ingredients for this particular recipe (see what I did there?).  Let’s take a look at these ingredients:

When you look at a company you really need to see if they have a written mission and vision…

Coca Cola’s Mission

  • To refresh the world…
  • To inspire moments of optimism and happiness…
  • To create value and make a difference.

Let’s stop and pause.  Right now, there’s nothing about Coke’s marketing to me that says anything about these three.  I bet you didn’t even know they had these three things written down.  If they call me I’ll tell them, “Hey, delete the bottom two” – Refresh the world… That just gets me excited.  Unfortunately, for the average Coke employee there’s nothing refreshing about what they are doing.  I won’t go into their product but it’s just a business, a profitable business.  Let’s keep going.

Vision

Coca Cola's Vision Statement

(blah, blah) this is where it breaks down.  You can read it for yourself.

If I had to pinpoint where Coca-Cola lost it, it’s in their vision.  Their entire Mission page reads like a textbook leadership manual but there’s no heart.  Outside Refresh the world, it lacks the real clarity needed to change the world.

What if we helped them a tad.  If I had to keep the “P” motif, I’d say.

People – Our people are our secret ingredients.  They refresh and energize each other and create a rejuvenating environment in which to accomplish our Mission.

I could do this to each one.  However, I don’t think you want to read it, and frankly without knowing why Portfolio is in there or why is Productivity separate from People, I can’t really offer any insight.

The rest of this page needs a redo as well.

So  what’s the point?

Coca-Cola’s New Business As A Mission as Defined by Joshua

Mission: To refresh the world..

Vision: To quench the world’s thirst. 

Statement: Imagine a world where the beverage companies end world thirst.  Every Coca-Cola product sold at retailers serves not only to excite the taste buds of those drinking but also provides drinking water to those that do not have access.  Together Coca-Cola’s secret ingredient (it’s employees) and non-profit organizations (like Charity:Water) work hand in hand in creating new innovative ways to solve this World problem while innovating new flavors and refreshment for retail partners.

Is this far-fetched… uh, no.  You can read it here, but Coca-Cola already does this.  So why does the above excite you and I so much more than what they have.  They’ve kept these things separate.  It’s only through raising awareness of what they do at the Coca-Cola foundation that they’ll actually tie these together.  Coca-Cola Foundation is doing some GREAT things worldwide.  If they could simply UNIFY their entire company under this mission, they could end a World Problem.

Seriously.

What do you think?  Am I pushing Coke too hard on this?  Are they doing a great job and don’t deserve my critique?  Are they on the cusp of something even greater?  Would you like to see more of these kind of posts?

The 2 Keys To Servant Leadership

The 2 Keys To Servant Leadership

If you’ve read any Christian leadership books you’ve likely encountered several definitions for this term before. In all my research I found that Servant Leadership was referred to often, yet the definitions and expositions never resonated with me. Examples of CEOs cleaning up spills in the conference room or upside down pyramids might make a leader appear more authentic or that they care it – rarely captures what a true servant leader is.

As it turns out this surprisingly simple yet incredibly difficult “trait” was written about so long ago it’s almost silly that there’s very few who get it.  (more…)

Can You Lead Outside Your Sweet Spot?

Earlier this year I had the privilege of hosting Heroic Event.  One of the speakers there Kene Iloenyosi discussed Finding Your Sweet Spot, based on the book he wrote with the same name.   My question was, can you lead others when you aren’t in your sweet spot.

The short answer is of course yes, people teach others when they haven’t fully mastered it yet.  In fact, the road to mastery is often found in teaching, oddly enough.  It’s only through teaching that people will put themselves in another’s shoes to see the entire picture of the subject being taught.  If leadership is influence and influence has to do with relationships, then having clarity is more important then just being Passionate, Interested and Talented.  However, when combined with the sweet spot, Leadership can take people to new heights.  John Maxwell is a great example.  A talented, passionate and interested leader was made better when he dived into teaching leadership and actually leading others through leadership.

If you haven’t seen Kene’s Video or talk about “Finding Your Sweet Spot” it’s below, worth the 8 minutes.  If you like his talk, you’ll love his book! 

Millionaire Mindset

millionaire-logo-medium

I recently took a class on Luxury Home Marketing and they spent a great deal covering the clientele that purchases luxury homes (in Atlanta that’s anything over $500K).

What struck me was the interesting facts that was reminiscent of a Dave Ramsey episode or “The Millionaire Next Door.”

The Average Millionaire falls has the following

  • Has a Household income of roughly $145,000
  • Saves around 20%
  • Married for most of their adult life to the same spouse
  • Has 2 children.

After learning this, it hit me.  We should all have a millionaire mindset.  Sure we might not be able to have that kind of income but we can strive to save 20%, stay married and have or adopt children.  When you look at God’s plan for most of our lives, these 3 characteristics are very Godly, they represent being good stewards and the relationship with your spouse and children teach you so much about God’s love for us and our relationship that, hey! Now I want everyone to act like a Millionaire.

Heroic Experience

HElogoBack in February we had Heroic Event and wanted to share with you the experience.
Not a single person told me it was a good event…
THEY TOLD ME IT WAS LIFE CHANGING!
Are you kidding me? I can’t think of an event outside of a spiritual setting that has received this kind of feedback.
Finally, can I tell you a story? (more…)

Only Fools Rush In

jerichoI’d say it’s the story of my life if it weren’t so cliche’ but the honest truth is that I’ve spent a good bit of my adulthood rushing into ideas to get them started.  Sometimes I credited God with the idea especially lately, but it seems that the lesson of “wait on Me” is certainly one that will take a lot of time to learn.

What happens so often is I get an “inkling” of an idea.  I feel like God is leading me here, then I take off and run headfirst into the idea, usually without a plan.   It really wasn’t until Heroic Event that I really waited on Him.   I figure, He says, go and conquer, so I must go and conquer.  Can you imagine if my namesake (Joshua) did this in the battle of Jericho?  What if they only marched once?  Disastrous!  If you know anything about the story of the battle of Jericho, then you know that the walls were so high and thick that it was basically a road around the top of the city. (more…)